BRANDING

EXPERTISE

Line diagram illustrating the concept of a 'gene,' showing three stages: a double helix, an intermediate structure, and a simplified gene representation.

About the Client

Close-up of a espresso machine brewing coffee into a black cup with a white leaf design, in a cafe setting with blurred people in the background.

Café Lavender is a small, women-owned café in Providence, Rhode Island with a focus on intentional, sensory-driven experiences. Built around the healing properties of lavender, the café offers a quiet escape from the everyday — where every drink, every detail, and every surface is designed to make you feel at ease.

client-First Approach

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full brand identity

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A Focus on Quality designs

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client-First Approach · full brand identity · A Focus on Quality designs ·

The Challenge

Glass door with the word 'CAFÉ' and a blue plant logo, with a blurred indoor scene including warm lighting and tables in the background.

Café Lavender needed a brand identity that could communicate warmth, calm, and sophistication all at once. The owner wanted something modern but soft — a visual language that felt as intentional as the experience inside the café itself.

The Approach

  • lavender drawing

    LISTEN & Plan with Purpose

    The project started with understanding the feeling the owner wanted to walk into — calm, intentional, and welcoming.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    BUILD THE IDENTITY

    Logo system, color palette, and typography were developed together so every element felt like it belonged to the same world.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    DESIGN EVERY TOUCHPOINT

    From the café menu to the packaging and brand patterns — no detail was too small to consider.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Deliver with Confidence

    Every deliverable was designed to work together, so the brand feels cohesive whether it's on a cup, a sign, or a screen.

A woman wearing a denim shirt, apron, and face mask stands behind a coffee machine in a cafe, with shelves of supplies and exposed brick wall in the background.

Identity

The identity was built around simplicity and restraint. A bold modern wordmark was paired with a delicate botanical submark to balance strength with softness. The color palette drew directly from the lavender plant — dusty purples, warm nudes, and deep blacks to ground it. Every touchpoint, from the menu to the packaging, was designed to feel like a deep breath.

Infographic explaining the branding and logo design for Café Lavender, featuring primary, secondary, and submark logos, a color palette with shades of blue, beige, and black, brand fonts Alta and Monserrat Light, coffee drink options with prices, and images of a barista, coffee machine, and beverage presentation.

the logo

The Café Lavender logo system was designed with three variations — a primary logo, a secondary logo, and a botanical submark. Each version works together to create a flexible identity that feels cohesive across every surface, from signage to packaging

The menu

The menu carries the brand all the way through — same soft palette, same clean typography, same attention to detail. Because the experience should feel consistent before the first sip.

A menu with coffee and tea options next to a glass of iced coffee topped with whipped cream and lavender flowers, sitting on a rustic surface with lavender sprigs nearby.
Person pouring milk into a cup of coffee with latte art in a black and white patterned paper cup.
A woman with curly hair wearing a deep red shirt and carrying a black tote bag with white leaf patterns, standing at a counter in a coffee shop, facing a commercial espresso machine.
A white cardboard box with a clear window showing a black bottle labeled "Lavender" inside, decorated with a lavender plant illustration; the box has a light blue floral pattern on the sides and top.
Young woman with sunglasses drinking from a black paper cup with white leaf pattern outdoors on a sunny day.
A blue abstract floral illustration with rounded petal shapes and a central stem, against a black background.