Helping students transform creativity into entrepreneurship

A semester-long course by Brenda Adames guiding high school students through building a digital marketplace from Etsy storefronts to social media strategy, SEO, and print-on-demand.

Grades 9–12 12 weeks · 6 modules Topic: E-commerce Instructor: Brenda Adames
E-Commerce Essentials — Brenda Adames
Providence Public Library · Spring 2026

E-Commerce
Essentials

Helping students transform creativity into entrepreneurship

A semester-long course by Brenda Adames guiding high school students through building a digital marketplace from Etsy storefronts to social media strategy, SEO, and print-on-demand.

Grades 9–12 Jan 21 – May 13, 2026 12 weeks · 6 modules Instructor: Brenda Adames

Course modules — click to explore

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Learning objectives

1Create and optimize compelling product listings on platforms like Etsy, maximizing visibility and sales potential.
2Implement effective social media marketing strategies to promote online storefronts and engage potential customers.
3Employ SEO techniques to improve discoverability and drive organic traffic to their online businesses.
4Integrate print-on-demand services to offer unique products without the need for inventory management.
5Evaluate key metrics like conversion rates and customer acquisition costs to make data-driven decisions.

Assessments

✎
Product Listing Portfolio
Craft compelling listings with photography, descriptions, and SEO optimization on a live platform.
☁
Social Media Campaign
Design and run a real marketing campaign showcasing audience targeting and content strategy.
▲
SEO Analysis Report
Audit store search performance, identify gaps, implement fixes, and document outcomes.
⬳
Print-on-Demand Design Project
Create a product line using print-on-demand tools, then present design rationale and market fit.

Turning Student’s ideas into income one product at a time

Before this program, I never imagined someone would buy something I made. I learned how to design products, create a brand, and sell online. It was such a cool feeling when someone bought my cat hoodie on Etsy, it showed me that my creativity has real value!

- Sharon Perez (Spring 2025)

What You'll Learn

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We break things down into simple, manageable parts so you never feel overwhelmed. As you progress, you’ll develop both skill and self-assurance, one step at a time.

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Monet Goode, Instructor

Through thoughtful examples and guided exploration, you'll learn to approach obstacles with fresh eyes. This course is about unlocking flexibility, not following formulas.

Learn New Approaches

Whether you're starting out or revisiting the basics, you'll solidify core concepts while expanding into new territory. There’s room here to both grow and go deeper.

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